Note on Data-Driven Impact & Future Goals
Note on Data-Driven Impact & Future Goals
In my previous roles, my focus was primarily on leading design initiatives, improving user experience, and mentoring designers. However, due to the structure of these organizations and the available tools, I was not always able to directly measure the impact of my design decisions using key performance indicators (KPIs) such as user retention, conversion rates, or engagement metrics. Moving forward, I am actively seeking a role where I can work closely with product managers, data analysts, and engineers to establish measurable goals, track UX performance, and quantify the impact of design on business outcomes.
In my previous roles, my focus was primarily on leading design initiatives, improving user experience, and mentoring designers. However, due to the structure of these organizations and the available tools, I was not always able to directly measure the impact of my design decisions using key performance indicators (KPIs) such as user retention, conversion rates, or engagement metrics. Moving forward, I am actively seeking a role where I can work closely with product managers, data analysts, and engineers to establish measurable goals, track UX performance, and quantify the impact of design on business outcomes.
I am particularly interested in leveraging tools like Google Analytics, Hotjar, Mixpanel, and A/B testing platforms to gain insights into user behavior and validate design effectiveness. I am excited about opportunities where design decisions are informed by real user data, and I look forward to contributing to a team that values data-driven UX improvements and continuous iteration to enhance both user experience and business performance.
I am particularly interested in leveraging tools like Google Analytics, Hotjar, Mixpanel, and A/B testing platforms to gain insights into user behavior and validate design effectiveness. I am excited about opportunities where design decisions are informed by real user data, and I look forward to contributing to a team that values data-driven UX improvements and continuous iteration to enhance both user experience and business performance.
Tomike Nikeon Campbell
Senior Digital Product Designer & Creative Lead
skills
Design
Visual Design
User Experience Design
Interaction Design
Prototyping
Wireframing
Layout
Typography
Responsive Design
Design Systems
Usability Testing
Information Architecture
UX Writing
User Flows
Accessibility
Color Psychology
Usability Testing
Tools
Figma
Framer
Zeplin
Slack
Trello
Stark
Inter-personal
Empathy
Problem-Solving
Adaptability
Active Listening
Communication
Industry Trends
Conflict Resolution
Presentation
Emotional Intelligence
Polite
Adaptive
Constructive Criticism
User Feedback Incorporation
volunteer experience
Interaction Design Foundation
2024
IxDF Local Leader Abuja
As IxDF Abuja’s Local Leader, I bring together UX design enthusiasts to build a thriving community where ideas spark, connections grow, and collaboration thrives in the heart of Nigeria's capital.
Genensys Tech Hub
2023
UI/UX Design Mentor (online)
I mentor young designers by assisting them in resolving any UI/UX issues encountered during their learning process.
CVSpan
2023
UI/UX Stage 3 Tutor (online)
I lecture new designers on usability and accessibility best practices in UI/UX.
training / courses
Google UX Design Certificate Course
Google via Coursera (online)
A comprehensive course covering fundamental principles and techniques in user experience design, offering an excellent learning experience for new designers.
UXCEL
UXCEL (online)
Interactive UI/UX courses to Learn and improve design skills with skill tests built specifically for professional designers.
SUMMARY
I am a high-performing professional with over 5 years of experience, delivering high-impact work in the UX design industry. Skilled in developing strong internal and external relationships to facilitate collaborative achievement of high-priority goals. Confident in my ability to thrive in a fast-paced setting and leverage my skills in communication, collaboration, and adaptability to enable team success.
experience
Superside
Remote, USA
Creative Lead (UX/UI)
Nov 2023 - Dec 2024
Superside is a creative-as-a-service company that provides design and creative solutions to global teams at scale. They specialize in delivering graphic design, branding, motion graphics, and user experience (UX/UI) design services.
As the Creative Lead UX/UI, my role involved overseeing the design process for digital products, ensuring a seamless user experience while meeting client goals. I collaborated with cross-functional teams, guided senior designers to deliver high-quality work, and aligned projects with user needs and business objectives.
CVSpan
Remote, Nigeria
Product Design Team Lead & Stage 3 Design Tutor
Sep 2022 - 2023
CVSpan is an IT firm that offers UI/UX & Product Design services to individuals and corporations, as well as UI/UX design training to new designers.
As a design team lead, my responsibilities include:
Managing and leading design team.
Planning and developing design projects.
Ensuring consistency and quality in designs.
Managing design processes.
Providing design expertise to other teams.
Mentoring and coaching designers.
Keeping up to date with design trends.
My role is crucial in delivering high-quality designs that meet client and user needs while supporting and empowering designers within the organization.
UI/UX Designer | UX Writer
May 2022 - Aug 2022
As a UI/UX/ Designer, I Collaborate with senior UI/UX designers to transform business ideas into intuitive, usable, and aesthetically pleasing digital products.
By creating clear, succinct, and user-centric content that plays a crucial role in influencing how users interact with digital products, I play a vital role in helping to create a seamless and intuitive user experience. I also make sure that the content supports and enhances the user's overall usability and satisfaction.
Freelance
April 2019 - April 2022
Remote, Online
UI/UX Designer
Transformed clients ideas into usable, interactive and aesthetically pleasing designs
Tomike Nikeon Campbell
Senior UX/UI Designer & Creative Lead
SUMMARY
I am a high-performing professional with over 5 years of experience, delivering high-impact work in the UX design industry. Skilled in developing strong internal and external relationships to facilitate collaborative achievement of high-priority goals. Confident in my ability to thrive in a fast-paced setting and leverage my skills in communication, collaboration, and adaptability to enable team success.
experience
Superside
Remote, USA
Creative Lead (UX/UI)
Nov 2023 - Dec 2024
Superside is a creative-as-a-service company that provides design and creative solutions to global teams at scale. They specialize in delivering graphic design, branding, motion graphics, and user experience (UX/UI) design services.
As the Creative Lead UX/UI, my role involved overseeing the design process for digital products, ensuring a seamless user experience while meeting client goals. I collaborated with cross-functional teams, guided senior designers to deliver high-quality work, and aligned projects with user needs and business objectives.
experience
CVSpan
Remote, Nigeria
Product Design Team Lead & Stage 3 Design Tutor
Sep 2022 - 2023
CVSpan is an IT firm that offers UI/UX & Product Design services to individuals and corporations, as well as UI/UX design training to new designers.
As a design team lead, my responsibilities include:
Managing and leading design team.
Planning and developing design projects.
Ensuring consistency and quality in designs.
Managing design processes.
Providing design expertise to other teams.
Mentoring and coaching designers.
Keeping up to date with design trends.
My role is crucial in delivering high-quality designs that meet client and user needs while supporting and empowering designers within the organization.
UI/UX Designer | UX Writer
May 2022 - Aug 2022
As a UI/UX/ Designer, I Collaborate with senior UI/UX designers to transform business ideas into intuitive, usable, and aesthetically pleasing digital products.
By creating clear, succinct, and user-centric content that plays a crucial role in influencing how users interact with digital products, I play a vital role in helping to create a seamless and intuitive user experience. I also make sure that the content supports and enhances the user's overall usability and satisfaction.
experience
UI/UX Designer
Freelance
April 2019 - April 2022
Remote, Online
Transformed clients ideas into usable, interactive and aesthetically pleasing designs
skills
Design
Visual Design
User Experience Design
Interaction Design
Prototyping
Wireframing
Layout
Typography
Responsive Design
Design Systems
Usability Testing
Information Architecture
UX Writing
User Flows
Accessibility
Color Psychology
Usability Testing
Tools
Figma
Framer
Zeplin
Slack
Trello
Stark
Inter-personal
Empathy
Problem-Solving
Adaptability
Active Listening
Communication
Industry Trends
Conflict Resolution
Presentation
Emotional Intelligence
Polite
Adaptive
Constructive Criticism
User Feedback Incorporation
volunteer experience
Genensys Tech Hub
2023
UI/UX Design Mentor (online)
I mentor young designers by assisting them in resolving any UI/UX issues encountered during their learning process.
CVSpan
2023
UI/UX Stage 3 Tutor (online)
I lecture new designers on usability and accessibility best practices in UI/UX.
Interaction Design Foundation
2024
IxDF Local Leader Abuja
As IxDF Abuja’s Local Leader, I bring together UX design enthusiasts to build a thriving community where ideas spark, connections grow, and collaboration thrives in the heart of Nigeria's capital.
training / courses
Google UX Design Certificate Course
Google via Coursera (online)
A comprehensive course covering fundamental principles and techniques in user experience design, offering an excellent learning experience for new designers.
UXCEL
UXCEL (online)
Interactive UI/UX courses to Learn and improve design skills with skill tests built specifically for professional designers.