An app for requesting tricycles allowing smooth transportation of students and staff within Babcock University grounds.
An app for requesting tricycles allowing smooth transportation of students and staff within Babcock University grounds.
Project Type
Mobile App Design
Product Type
MVP
Project Duration
1 Month
Client
Morenike Adeleke
Project Type
Mobile App Design
Product Type
MVP
Project Duration
1 Month
Client
Morenike Adeleke
Project Brief
Overview:
Buka is a mobile application designed exclusively for the students and staff of Babcock University, providing a convenient and efficient way to order kekes (tricycles) for transportation within the campus. The app aims to simplify the process of getting around the university premises while ensuring a seamless user experience.
Goals:
Convenience: Buka aims to offer users a hassle-free method to order kekes on-demand, reducing waiting times and making transportation more convenient for students and staff.
Efficiency: The app seeks to optimize the movement of individuals within the campus, streamlining transportation services and minimizing delays.
User-Friendly Experience: Buka is designed to provide an intuitive and user-friendly interface, ensuring that even those unfamiliar with technology can easily request and track keke rides.
Safety and Security: The app prioritizes the safety of users by connecting them with registered and verified keke operators, enhancing the overall sense of security on campus.
Project Brief
Overview:
Buka is a mobile application designed exclusively for the students and staff of Babcock University, providing a convenient and efficient way to order kekes (tricycles) for transportation within the campus. The app aims to simplify the process of getting around the university premises while ensuring a seamless user experience.
Goals:
Convenience: Buka aims to offer users a hassle-free method to order kekes on-demand, reducing waiting times and making transportation more convenient for students and staff.
Efficiency: The app seeks to optimize the movement of individuals within the campus, streamlining transportation services and minimizing delays.
User-Friendly Experience: Buka is designed to provide an intuitive and user-friendly interface, ensuring that even those unfamiliar with technology can easily request and track keke rides.
Safety and Security: The app prioritizes the safety of users by connecting them with registered and verified keke operators, enhancing the overall sense of security on campus.
Key Features
Key Features
User Registration and Profile Creation:
Users can create accounts using their university credentials, ensuring a secure and exclusive user base.
Users can set up their profiles, including details like name, contact information, and profile picture.
Keke Ordering:
Users can input their current location and desired destination.
The app displays available kekes in the vicinity and estimates arrival times.
Users can choose the preferred keke based on reviews and ratings.
Real-time Tracking:
Users can track the location of their assigned keke in real time.
The app provides status updates, estimated time of arrival, and a map view of the keke's route.
Payment Integration:
Users can link their payment methods (e.g., university ID, digital wallets) for seamless and cashless transactions.
Fare estimates and final charges are displayed before confirming the ride.
Driver Ratings and Reviews:
After each ride, users can rate and review the keke operator, contributing to an accountability system.
Positive feedback is encouraged, while concerns or issues are promptly addressed.
Booking History:
Users can access a history of their past keke rides, including details such as date, time, driver, and route.
Notifications and Alerts:
Users receive notifications about ride confirmations, driver details, and estimated arrival times.
Alerts are sent for payment receipts and any updates related to the ride.
User Registration and Profile Creation:
Users can create accounts using their university credentials, ensuring a secure and exclusive user base.
Users can set up their profiles, including details like name, contact information, and profile picture.
Keke Ordering:
Users can input their current location and desired destination.
The app displays available kekes in the vicinity and estimates arrival times.
Users can choose the preferred keke based on reviews and ratings.
Real-time Tracking:
Users can track the location of their assigned keke in real time.
The app provides status updates, estimated time of arrival, and a map view of the keke's route.
Payment Integration:
Users can link their payment methods (e.g., university ID, digital wallets) for seamless and cashless transactions.
Fare estimates and final charges are displayed before confirming the ride.
Driver Ratings and Reviews:
After each ride, users can rate and review the keke operator, contributing to an accountability system.
Positive feedback is encouraged, while concerns or issues are promptly addressed.
Booking History:
Users can access a history of their past keke rides, including details such as date, time, driver, and route.
Notifications and Alerts:
Users receive notifications about ride confirmations, driver details, and estimated arrival times.
Alerts are sent for payment receipts and any updates related to the ride.
Team Structure
I was responsible for the end-to-end design of the Buka app, including user research, wireframing, prototyping, visual design, and user testing.
Team Structure
I was responsible for the end-to-end design of the Buka app, including user research, wireframing, prototyping, visual design, and user testing.
Approach
Approach
I utilized the double diamond design process to tackle this project.
I utilized the double diamond design process to tackle this project.
Discover: Research to get more insight about the problem
Discover: Research to get more insight about the problem
Define: Developing personas, use cases and scenarios
Define: Developing personas, use cases and scenarios
Develop: Feature categorization, user flow, wireframing
Develop: Feature categorization, user flow, wireframing
Deliver: High fidelity mockups, prototype, testing, feedback
Deliver: High fidelity mockups, prototype, testing, feedback
Discover
In the Discover phase, I focused on gaining a deep understanding of the problem space, the needs of Babcock University students and staff, and the existing challenges with on-campus transportation.
The major questions I asked were:
How do Babcock University students currently move around campus?,
What are the pain points in the current transportation system?
How can this app solve these pain points?.
Upon conversing with 5 students remotely, I learned that individuals traverse the university grounds using campus shuttles (compact 8-seater buses). These shuttles are cramped and uneasy, and their insufficient quantity fails to accommodate the numerous students and staff members. Consequently, those unable to secure a shuttle must trek extended distances.
Discover
In the Discover phase, I focused on gaining a deep understanding of the problem space, the needs of Babcock University students and staff, and the existing challenges with on-campus transportation.
The major questions I asked were:
How do Babcock University students currently move around campus?,
What are the pain points in the current transportation system?
How can this app solve these pain points?.
Upon conversing with 5 students remotely, I learned that individuals traverse the university grounds using campus shuttles (compact 8-seater buses). These shuttles are cramped and uneasy, and their insufficient quantity fails to accommodate the numerous students and staff members. Consequently, those unable to secure a shuttle must trek extended distances.
Define
Define
In the Define phase, I synthesized the information gathered during the Discover phase to define the problem statement and user needs more precisely.
In the Define phase, I synthesized the information gathered during the Discover phase to define the problem statement and user needs more precisely.
Problem Statement
"Existing on-campus transportation lacks efficiency and user-centered design, resulting in inconvenience, longer waiting times, and potential safety issues for Babcock University students and staff. A user-friendly keke ordering app is needed to streamline transportation, provide real-time tracking, and ensure a secure and convenient campus mobility experience."
Problem Statement
"Existing on-campus transportation lacks efficiency and user-centered design, resulting in inconvenience, longer waiting times, and potential safety issues for Babcock University students and staff. A user-friendly keke ordering app is needed to streamline transportation, provide real-time tracking, and ensure a secure and convenient campus mobility experience."
Persona Creation
Based on my research, I created user personas representing different types of users, such as students with varying levels of tech-savviness and staff members with distinct transportation requirements.
Persona Creation
Based on my research, I created user personas representing different types of users, such as students with varying levels of tech-savviness and staff members with distinct transportation requirements.
Develop
Develop
In the Develop phase, I generated and tested multiple design solutions to address the defined problem and meet the user needs.
In the Develop phase, I generated and tested multiple design solutions to address the defined problem and meet the user needs.
User Flow
The user flow was designed with clear navigation, and simple language to accommodate both tech-savvy students and less tech-savvy staff. Personalization options and feedback mechanisms were integrated, ensuring a seamless transportation solution for all users at Babcock University.
User Flow
The user flow was designed with clear navigation, and simple language to accommodate both tech-savvy students and less tech-savvy staff. Personalization options and feedback mechanisms were integrated, ensuring a seamless transportation solution for all users at Babcock University.
Ideation and Wireframing
I brainstormed and sketched various design concepts for the app, exploring different ways to streamline the keke ordering process, enhance real-time tracking, and ensure user safety.
Ideation and Wireframing
I brainstormed and sketched various design concepts for the app, exploring different ways to streamline the keke ordering process, enhance real-time tracking, and ensure user safety.
Deliver
In the Deliver phase, I refined and finalized the design based on user/client feedback and usability testing outcomes.
Deliver
In the Deliver phase, I refined and finalized the design based on user/client feedback and usability testing outcomes.
High-Fidelity UI Design
I transformed the wireframes and prototypes into high-fidelity UI designs, incorporating the app's branding elements, color schemes, typography, and visual hierarchy.
High-Fidelity UI Design
I transformed the wireframes and prototypes into high-fidelity UI designs, incorporating the app's branding elements, color schemes, typography, and visual hierarchy.
Iterative Refinement
Iterative Refinement
Based on input from usability testing, I iterated on the designs, making required changes to improve the user experience and fix any usability issues.
Based on input from usability testing, I iterated on the designs, making required changes to improve the user experience and fix any usability issues.
Client Colaboration
Client Colaboration
Throughout the Deliver phase, I spoke with the customer on a regular basis, providing design changes, interactive prototypes, and incorporated their feedback into the final design.
Throughout the Deliver phase, I spoke with the customer on a regular basis, providing design changes, interactive prototypes, and incorporated their feedback into the final design.
Results & Outcome
I ensured a methodical and user-centered approach to the design of the Buka app by using the Double Diamond design process. Each step gave me the opportunity to explore diverse viewpoints, produce innovative ideas, and tweak the design in response to user feedback, culminating in a well-informed, effective, and user-friendly app for the Babcock University community.
The feedback from the client was overwhelmingly favorable. They expressed genuine gratitude for the design's compatibility with their vision and the university's mobility issues. The customer praised the user-friendly interface, which suited to different user levels, as well as the integration of the real-time tracking capability. Their delight and happiness validated the thorough work put into developing an app that not only solved the issue statement but also connected deeply with the client's expectations and the requirements of the academic community.
Results & Outcome
I ensured a methodical and user-centered approach to the design of the Buka app by using the Double Diamond design process. Each step gave me the opportunity to explore diverse viewpoints, produce innovative ideas, and tweak the design in response to user feedback, culminating in a well-informed, effective, and user-friendly app for the Babcock University community.
The feedback from the client was overwhelmingly favorable. They expressed genuine gratitude for the design's compatibility with their vision and the university's mobility issues. The customer praised the user-friendly interface, which suited to different user levels, as well as the integration of the real-time tracking capability. Their delight and happiness validated the thorough work put into developing an app that not only solved the issue statement but also connected deeply with the client's expectations and the requirements of the academic community.
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