YOOBIC is a digital workplace platform that streamlines communication, task management, and training for frontline teams in industries like retail, restaurants, and manufacturing.
YOOBIC is a digital workplace platform that streamlines communication, task management, and training for frontline teams in industries like retail, restaurants, and manufacturing.
Project Type
Responsive Web Design
Product Type
Website Homepage
Project Duration
2 Weeks
Client
Yoobic
Project Type
Responsive Web Design
Product Type
Website Homepage
Project Duration
2 weeks
Client
Yoobic
Project Background
Project Background
At Superside, we had the opportunity to collaborate with YOOBIC on a unique branding initiative tied to their presence at NRF 2025: Retail’s Big Show. The project involved integrating the dynamic brand elements from the event branding into YOOBIC’s existing website, ensuring a cohesive and impactful digital presence that reflected the energy and innovation of their participation in the event.
At Superside, we had the opportunity to collaborate with YOOBIC on a unique branding initiative tied to their presence at NRF 2025: Retail’s Big Show. The project involved integrating the dynamic brand elements from the event branding into YOOBIC’s existing website, ensuring a cohesive and impactful digital presence that reflected the energy and innovation of their participation in the event.
My Role
My Role
As the UI/UX Creative Lead, I provided design direction throughout the project. I ensured that the creative vision aligned with both the event's dynamic branding and YOOBIC’s digital identity. This involved:
Design Direction: Defining the approach to seamlessly integrate event visuals into the website.
Collaborative Revisions: Managing iterative feedback cycles with stakeholders to refine the designs.
Quality Assurance: Ensuring every update enhanced the user experience while maintaining brand consistency.
As the UI/UX Creative Lead, I provided design direction throughout the project. I ensured that the creative vision aligned with both the event's dynamic branding and YOOBIC’s digital identity. This involved:
Design Direction: Defining the approach to seamlessly integrate event visuals into the website.
Collaborative Revisions: Managing iterative feedback cycles with stakeholders to refine the designs.
Quality Assurance: Ensuring every update enhanced the user experience while maintaining brand consistency.
Problem Summary
The primary challenge was to seamlessly blend the bold, event-specific visuals and messaging with YOOBIC’s established brand identity. It was crucial to maintain consistency across their website while capturing the essence of the NRF 2025 branding.
Problem Summary
The primary challenge was to seamlessly blend the bold, event-specific visuals and messaging with YOOBIC’s established brand identity. It was crucial to maintain consistency across their website while capturing the essence of the NRF 2025 branding.
The Solution
01
Understanding the Event Branding
We analyzed the key visual elements, typography, color palettes, and messaging developed for NRF 2025 to ensure alignment.
02
Website Integration
We identified high-impact sections of YOOBIC’s website to incorporate the event’s branding.
03
Event-specific section
Highlighting YOOBIC’s participation at NRF 2025.
04
Iterative Feedback
We worked closely with YOOBIC’s stakeholders to refine the designs, ensuring the new visuals complemented their digital presence without overwhelming it..
The Solution
01
Understanding the Event Branding
We analyzed the key visual elements, typography, color palettes, and messaging developed for NRF 2025 to ensure alignment.
02
Website Integration
We identified high-impact sections of YOOBIC’s website to incorporate the event’s branding.
03
Event-specific section
Highlighting YOOBIC’s participation at NRF 2025.
04
Iterative Feedback
We worked closely with YOOBIC’s stakeholders to refine the designs, ensuring the new visuals complemented their digital presence without overwhelming it..
A/B Testing: Mockup vs. Brush Strokes
A/B Testing: Mockup vs. Brush Strokes
Overview
Overview
For the YOOBIC website update, the client wanted to explore two distinct design approaches to effectively incorporate the NRF 2025 event branding. The goal was to test user engagement and appeal through A/B testing by presenting:
Mockup Design Option: A sleek, professional layout integrating event branding through high-quality mockups of the NRF booth, products, and visuals.
Brush Stroke Design Option: A more creative approach using bold, colorful brush strokes inspired by the event’s branding to add an artistic and dynamic flair.
For the YOOBIC website update, the client wanted to explore two distinct design approaches to effectively incorporate the NRF 2025 event branding. The goal was to test user engagement and appeal through A/B testing by presenting:
Mockup Design Option: A sleek, professional layout integrating event branding through high-quality mockups of the NRF booth, products, and visuals.
Brush Stroke Design Option: A more creative approach using bold, colorful brush strokes inspired by the event’s branding to add an artistic and dynamic flair.
The Client’s Vision
The client’s intention was to balance professionalism with creativity. By testing both options, they aimed to understand which design resonated more with their audience:
The Mockup Option: Focused on showcasing YOOBIC’s innovation and solutions in a polished, corporate aesthetic.
The Brush Stroke Option: Aimed to convey energy, creativity, and excitement, capturing the essence of the NRF 2025 branding.
The Client’s Vision
The client’s intention was to balance professionalism with creativity. By testing both options, they aimed to understand which design resonated more with their audience:
The Mockup Option: Focused on showcasing YOOBIC’s innovation and solutions in a polished, corporate aesthetic.
The Brush Stroke Option: Aimed to convey energy, creativity, and excitement, capturing the essence of the NRF 2025 branding.
Responsive Design: Ensuring Seamless Accessibility Across Devices
Overview
As part of the YOOBIC website update, implementing responsive design was a critical priority. The goal was to ensure that the branding updates and new features, including light/dark modes and event-specific elements, delivered a seamless user experience across desktop, and mobile devices.
Results & Outcome
Results & Outcome
The final website updates achieved a perfect balance between YOOBIC’s core brand and the vibrant elements of NRF 2025. The stakeholders were not only satisfied with the outcome but genuinely excited about how the updated website amplified their event presence.
The final website updates achieved a perfect balance between YOOBIC’s core brand and the vibrant elements of NRF 2025. The stakeholders were not only satisfied with the outcome but genuinely excited about how the updated website amplified their event presence.
With these user personas in mind, Clipa app should prioritize features such as online appointment booking, and reminders. The app should also offer a high-quality user experience, with a simple and intuitive interface. By understanding the needs and preferences of users like Chinedu, Opeyemi and Ejike, the app can be designed to provide a convenient and efficient solution for busy professionals, parents, and students who value their time.
Responsive Design: Ensuring Seamless Accessibility Across Devices
Overview
As part of the YOOBIC website update, implementing responsive design was a critical priority. The goal was to ensure that the branding updates and new features, including light/dark modes and event-specific elements, delivered a seamless user experience across desktop, and mobile devices.